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Discover Your Local started when relocating to the West
Country. We were looking to promote our web and telecoms business in the local
area via business clubs and local advertisers. Unfortunately all local business
clubs etc had members for our field and advertising on Corporate Business Directories
was out of the question in terms of cost.
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We found numerous online business directories but hated
their functionality with drop down menus and when searching generally found businesses
in totally the wrong part of the country with no relevance to local businesses.
Not one local directory made us think “wow, we need to advertise there”.
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For any small business marketing is crucial but also generally
very costly in terms of paper or internet advertising. Our thought was to
provide a solution that will promote local businesses to local people at a fraction
of the cost of other directories and also provide large savings to those businesses
with sound telecoms advice.
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After speaking to hundreds of local businesses and individuals
it was clear that we had a crucial role to play for small businesses to promote
their services online to local people. The internet is the fastest growing
industry and it is important small businesses are not left behind. Small businesses
generally receive poor advice on website design and build.
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